Laura Hall brings to her clients more than 17 years experience in consumer and business-to-business marketing communications a special concentration in public relations. With a strong track record directing brand marketing efforts and developing strategic programs for Fortune 500 companies, her experience covers many areas of industry ranging from technology, business, finance, non-profit, law, healthcare and government to consumer products, sports marketing, e-commerce, beauty/fashion, travel/tourism and retail. Currently, Ms. Hall serves as vice president and director of public relations at Tempe-based Off Madison Ave, a full-service collaborative marketing communications firm.
Dedicating most of her career to managing global public relations for her clients, core communications strategies have spanned launching new products and services, leveraging brand positioning to catapult or refresh a brand, crisis communications, issues management, changing public perception and generating significant media coverage…ultimately driving traffic to and awareness of a client’s business or product to stimulate trial and sales. Ms. Hall has held leadership positions at the most well-recognized communications agencies in the world in major markets including San Francisco, New York, Boston and Atlanta, representing high profile clients such as IBM, Procter & Gamble, The Walt Disney Company, Yahoo! and more. As a seasoned media trainer, she has professionally trained more than 100 spokespersons ranging from a U.S. President, celebrities and musicians to tribal leaders, educators, CEOs and authors.
Prior to joining Off Madison Ave, Ms. Hall held a senior position at the San Francisco office of one of the world’s leading public relations firms, Fleishman-Hillard (F-H), where she served as Vice President of the consumer/technology practice. In this capacity, she ran business to consumer marketing initiatives for dot.com, consumer product and technology clients. Responsible for more than 13 dot.com companies, her client roster included yahoo.com, drugstore.com, launching beauty.com and more. Prior to F-H, she ran public relations for select Lipton and Playtex products, as well as Gateway computers at the Cambridge office of Weber-Shandwick.
Ms. Hall spent the larger part of her career in New York working at boutique-styled public relations agencies, including Marina Maher and DeVries, launching some of the world’s best-known “mega” brands. She began her career at Cone Communications, Boston’s leading consumer PR agency, where she worked on Bausch & Lomb, Reebok Human Rights Awards and McDonald’s. Thereafter, she joined the Atlanta office of Hill & Knowlton (H&K), where she was promoted twice due to efforts launching two new divisions of IBM. She also worked on the Atlanta Committee for the Olympic games.
Ms. Hall holds a Bachelor of Arts degree in public relations and mass communications from the University of Massachusetts at Amherst, along with a minor in art history. She has held a number of positions in the non-profit sector, including serving as co-chair of the Make-A-Wish Foundation of Arizona’s Wish Ball, auction organizer for Futures for Kids, and as member of The 100 Club. Prior to moving to Phoenix, Ms. Hall served as publicity chair of ARTCARE in Atlanta (an organization that raises money for AIDS research and Meals-on-Wheels), as well as handled PR for the Greater Boston Food Bank for Oxfam America. She is a member of Central Phoenix Women organization and Fashion Group International.
On behalf of Off Madison Ave, Ms. Hall is serving her third-term on the Board of Directors of the Worldcom Public Relations Group, the world’s largest consortium of independently owned public relations counseling firms. www.worldcomgroup.com.
 

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