Sandy Doubleday is a born story teller who is happiest when she is helping others tell their stories well. She has built a career around working with individuals, businesses and nonprofit organizations to communicate their messages succinctly and effectively to the audiences they want to influence.

Through her consulting business, SD&N Communications LLC, she helps clients with writing, public relations, media relations and advertising projects.

Before moving to the Valley in 1993, she was part of a 67-person communications department at Southern California Edison, where she helped put the first solar-powered float in the Rose Bowl Parade.

Before that, she learned to work with national and international media as News Bureau Director for Pomona College, a liberal arts school in Claremont, California, where professors, students and alumni were always in the news.

One of her favorite positions was with PR Newswire, a New York-based international wire service, where she managed sales and operations for the Western U.S. from the Mississippi River to the Pacific Ocean, providing financial communications counsel to publicly-held companies ranging from Fortune 100s to small entrepreneurial start-ups. She also was on the team that planned and opened offices throughout the U.S. and led the creation of an international newswire for the entertainment and gaming industry.

Perhaps her most unusual job was as managing editor for Rodeo Sports News. She traveled to places for stories that she never imagined existed, and she learned a new way of talking and writing and how not to be afraid of horses. She still has a fear and healthy respect for mother cows.

She lives with her husband David and two cats, Dia and Noche, in Fountain Hills. Her daughter Sherry is a graduate student working on a doctorate at George Washington University and a major in the U. S. Air Force Reserves based at the Pentagon.
 

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